Amazon PPC glossary
Single-keyword campaign
A campaign built around one keyword, isolating its budget, bid, and report from every other term.
Where it matters most: Book 5, The Advanced PPC Clarity Guide, in the chapter “Reaching for an Aggressive Tactic, or Staying Simple.”
Go deeper
The glossary gives you the one-line answer. The Advanced PPC Clarity Guide explains why it matters and what to do about it.