Amazon PPC glossary
Campaign
A campaign is the top-level container for your ads. It holds the budget, the settings, and one or more ad groups. Keeping campaigns organized makes your numbers easier to read.
Example
You create one campaign for your cutting board with a $20 daily budget. Inside it, you keep one ad group for your best keywords and another for products you want to target.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Campaign Architecture.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.