Amazon PPC glossary
Keyword
A keyword is a word or phrase you give Amazon to match against what shoppers type. It is how you tell Amazon when your ad should be eligible to appear.
Example
You sell a bamboo cutting board. “bamboo cutting board” is a keyword you might target. Shoppers who type that phrase, or something close to it, can see your ad.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Keyword Research.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.