Core guide
The Amazon PPC Clarity Guide
Start at true zero and build a clear understanding of how Amazon PPC works.
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05 / The decisions · Advanced guide
The Advanced PPC Clarity Guide
When the question is no longer how, but which decision.
Decision-led guidance for sellers with live campaigns and real data.
Pre-order link coming soon. It will appear here as soon as the Amazon page is live.
AuthorR. M. Aubin
Planned formatsPaperback · Hardcover · Kindle
Inside the book
A clearer way to
approach the work.
Organized by decision rather than tactic, across 17 chapters. It looks at scaling and protecting winners, intentional losses, diagnosing apparent bid problems, bid automation and research tools, and a full-year worked case study. For sellers whose real question is which decision makes sense for their data.
Who it’s for
Experienced sellers with live campaigns and data to interpret.
The question it answers
More tactics do not necessarily help when the hard part is deciding what the evidence means.
What you’ll work through
01
Diagnose decisions in context
02
Consider when to scale or protect a winner
03
Follow a full-year worked case study
Keep exploring
More from the series.
Quick start
The PPC Clarity Quick Start Guide
The essentials for a complete beginner who wants to get a first campaign underway.
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Learning companion
The PPC Clarity Learning Companion
A working companion for deeper reflection, practice, and better PPC judgment.
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Student companion
The PPC Clarity Student Companion
A framework for working with an agency or specialist while staying in control.
Explore this bookAll five books launch on Amazon by October 31, 2026. Kindle pre-orders open in October 2026.