Amazon PPC glossary
PPC (Pay-Per-Click)
PPC stands for pay-per-click. You pay Amazon to show your product in search results, and you are charged only when a shopper clicks. If nobody clicks, the ad costs you nothing.
Example
You bid up to $0.80 on the search “stainless steel water bottle.” Your ad is shown 1,000 times and 10 shoppers click it. You pay for those 10 clicks, at most $8.00 in total. The 990 people who did not click cost you nothing.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “How Amazon PPC Works.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.