Amazon PPC glossary
PPC Flywheel
A model describing how the four stages of PPC, Visibility, Data, Optimization, and Profitability, reinforce each other in a continuous cycle.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “The PPC Flywheel.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.