Amazon PPC glossary
3-Layer Architecture
The campaign structure at the heart of The PPC Clarity System, organized into three distinct layers: Auto campaigns for discovery, Broad and Phrase campaigns for testing, and Exact Match campaigns for scaling.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Campaign Architecture.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.