Amazon PPC glossary
Placement report
A report showing how your ads performed across the three placements: Top-of-Search, Product Pages, and Rest of Search.
Where it matters most: Book 5, The Advanced PPC Clarity Guide, in the chapter “Paying for Top of Search, or Winning Elsewhere.”
Go deeper
The glossary gives you the one-line answer. The Advanced PPC Clarity Guide explains why it matters and what to do about it.