Amazon PPC glossary
Manual campaign
In a manual campaign, you choose the keywords or products to target yourself. It gives you control over what you bid on, and it is where you put the search terms you already know work.
Example
From your auto campaign, you find that “bamboo cutting board large” earns orders. You add it to a manual campaign as an exact match keyword with its own bid.
Where it matters most: Book 2, The PPC Clarity Quick Start Guide, in the chapter “Set Up Your Three Campaigns.”
Go deeper
The glossary gives you the one-line answer. The PPC Clarity Quick Start Guide explains why it matters and what to do about it.