Amazon PPC glossary
ASIN targeting
A targeting method that allows you to show your ads on the product detail page of a specific ASIN, rather than targeting by keyword.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Campaign Types Explained.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.