Amazon PPC glossary
Conversion rate (CVR)
Conversion rate (CVR) shows how often a click turns into an order. If shoppers click but do not buy, the problem is usually the listing, the price or the match between the search and the product, not the ad.
Example
50 shoppers click your ad and 5 of them order. 5 divided by 50 is 0.10, so your conversion rate is 10%.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Diagnosing Common Problems.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.