Amazon PPC glossary
Listing optimization
Listing optimization is improving your product page, the title, images, bullets and description, so that more shoppers buy. A stronger listing raises your conversion rate, and a higher conversion rate makes every ad dollar work harder.
Example
You improve your main image and add a size comparison picture. Your conversion rate goes from 8% to 11%, so the same 100 clicks now bring in 11 orders instead of 8.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “How Amazon PPC Works.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.