Amazon PPC glossary
Auto campaign
In an automatic campaign, Amazon decides which searches and products to show your ad against, based on your listing. It is the easiest way to start and a good way to discover search terms you would not have thought of.
Example
You sell a bamboo cutting board and set up an auto campaign with a daily budget. After a week, you check the search term report and find shoppers searching “wooden chopping board” and “kitchen board with handle,” which you never targeted.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Campaign Architecture.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.