Amazon PPC glossary
Search Query Performance (SQP)
A Brand Analytics report showing how your product performs for specific search queries across impressions, clicks, add-to-carts, and purchases.
Where it matters most: Book 5, The Advanced PPC Clarity Guide, in the chapter “Choosing Your Target Metric.”
Go deeper
The glossary gives you the one-line answer. The Advanced PPC Clarity Guide explains why it matters and what to do about it.