Amazon PPC glossary
Product targeting
Product targeting aims your ad at specific products or categories instead of keywords. Your ad shows on those product pages, or in related results.
Example
You sell a premium cutting board and target the product pages of two popular competing boards. Shoppers comparing boards on those pages can see your ad.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Campaign Architecture.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.