Amazon PPC glossary
Cost per click (CPC)
Cost per click (CPC) is what you actually paid, on average, for each click. It can be lower than your bid. Watching CPC next to your conversion rate tells you whether clicks are affordable for your product.
Example
Your bid is $1.00, but 50 clicks cost you $36.00 in total. Your average CPC is $36.00 divided by 50, which is $0.72.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “The PPC Diagnostic Flowcharts.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.