Amazon PPC glossary
Alexa for Shopping
Amazon's conversational shopping assistant, which shoppers can ask questions of directly inside the app, drawing on listing content, reviews, and Q&A to answer them.
Where it matters most: Book 5, The Advanced PPC Clarity Guide, in the chapter “The AI Shift, Alexa for Shopping and Beyond.”
Go deeper
The glossary gives you the one-line answer. The Advanced PPC Clarity Guide explains why it matters and what to do about it.