Amazon PPC glossary
Sponsored Products
Sponsored Products are ads for a single product that appear among regular search results, and on product pages. This is where most sellers start, because the ad looks like a normal listing and sends shoppers straight to your product page.
Example
A shopper searches “bamboo cutting board.” Among the results is your listing, marked “Sponsored.” Clicking it takes the shopper to your product page, and you pay for that click.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Campaign Types Explained.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.