Amazon PPC glossary
Sponsored Display
Sponsored Display ads can reach shoppers on Amazon and on other sites, including people who looked at your product before. They are often used to bring back shoppers who viewed your product and left.
Example
A shopper views your cutting board but does not buy. Later, while browsing, they see your ad again.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Campaign Types Explained.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.