Amazon PPC glossary
Sponsored Brands
Sponsored Brands ads show your brand name or logo, a headline, and several of your products. They help shoppers see that you have a range, and they suit sellers who have more than one product.
Example
Your brand sells three cutting board sizes. A Sponsored Brands ad shows your logo, a headline such as “Boards for every kitchen,” and all three products together.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Campaign Types Explained.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.