Amazon PPC glossary
Organic ranking
Organic ranking is where your listing appears in search results without paying for ads. Ads and organic ranking work together: sales from ads can help your listing rank better over time.
Example
A shopper searches “bamboo cutting board.” Your listing appears fifth in the regular results with no “Sponsored” label. That position is your organic ranking.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Scaling Strategies.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.