Amazon PPC glossary
Landed cost
The full per-unit cost of getting your product from the supplier to Amazon, made up of three parts: the product itself (cost of goods), inbound shipping, and any import duty or tariff.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Bid Optimization.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.