Amazon PPC glossary
Browse node
The specific category or sub-category Amazon's catalog system files a listing under, which determines where it can surface in category browsing and, in some cases, in search.
Where it matters most: Book 1, The Amazon PPC Clarity Guide, in the chapter “Diagnosing Common Problems.”
Go deeper
The glossary gives you the one-line answer. The Amazon PPC Clarity Guide explains why it matters and what to do about it.