Ad spend

Ad spend is the money Amazon charges you for the clicks on your ads. It is the cost side of every PPC number, including ACOS, TACOS and ROAS.

Example

Your ads got 80 clicks this week at an average of $0.50 per click. Your ad spend for the week is 80 times $0.50, which is $40.

Work out your own break-even ACOS with the free calculator

All Amazon PPC terms